The main goal of a WIFI site survey is determining the feasibility of implementing a wireless network in a specific area and finding the best spots for access points and other equipment like cables and antennas.
It will reveal areas of channel interference and dead zones, and will help you tremendously to build a solid network. The effective way to obtain this information is a wireless site survey.
When working on a Wi-Fi network that will provide an optimal coverage, you'll need a solid research and understanding the radio frequency behavior at the spot.